Strategy for Sole Fundraisers

Strategy for Sole Fundraisers

This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.


The first of these will take place on the 27.10.21 2021 at 10-12.30 / the second will take place on the 3.11.21 2021 10-12.30. Both of these are necessary to complete the full training.


If you have any questions about how this day will run virtually please get in touch with Sarah at


If you’re the sole fundraiser in an arts organisation, do you have a fundraising strategy? If not, this session will explore how to go about creating one.


If you’ve never created a fundraising strategy before it can seem like a daunting task. But, really, all it means is preparing before you jump in. Creating a strategy allows you to take the time to think through the best fundraising goals for yourself or organisation and plan manageable steps to get there. 


This course will support you to look at what you already have and what you can develop to help your organisation to generate income most effectively.


Who is it for?

- Sole fundraisers who may be creating a fundraising strategy without the support of a wider team or long-standing fundraising infrastructure.


You will learn: 

- Exactly what a fundraising strategy is

- How to best learn from your past performance to move forwards

- How to create a roadmap to lead your fundraising in future

- Top tips for strategy development



Get in touch to discuss multibuy options available for this and the rest of the courses over the season. 

Concessions are available for Freelancers, Sector Partner Members* and Charities and Arts Organisations with an annual turnover of 500K or less.


*Our current Sector Partners are: Association of British OrchestrasArts@LeedsArts Marketing AssociationContemporary Visual Arts NetworkFamily Arts CampaignNational Museum Directors CouncilOne Dance UKThe Audience AgencyUK Theatre


The rest of our booking information can be found here.


Standard access information:

  • Slides will be made available before the session for you to familiarise yourself with them if you like. We can provide these in the colour combination/font size that is most readable for you, please request this on booking. Please let us know when booking if it would be helpful for slides to be screen reader accessible.
  • All slides will be read in full as well as being shown on screen. Any pictures or diagrams will be fully described. Videos will be described before and after being played.
  • There may be some short tasks which require unprepared writing. There is not any pressure to feedback. The tasks will be included on the slides for you to complete in your own time.
  • We may use a virtual whiteboard and encourage participants to write their ideas. The ideas on the virtual whiteboard will be shared verbally with the group.
  • At some points you may be asked to contribute in smaller breakout rooms with other participants. At the end of these, one participant may be asked to feedback to the full group. 
  • We encourage participants to keep their cameras on so that the speaker can engage with the full group. If you would be more comfortable doing so you can keep your camera off.
  • There will be one short organised break at approximately half way through the session. You can turn your camera off or take a break at any point outside this.


We are happy to arrange live captioning or anything else that you think might improve your experience and help you get the most out of the training.

Course Staff

Adeela Khan

Adeela Khan is Director of Projects at small literacy charity Give a Book, where she leads on fundraising and has experience in Trusts & Foundations, Donor Management, Individual Giving, Partnership development and Strategy planning.