Fundraising Culture Change Programme

Fundraising Culture Change Programme

Fundraising Culture Change 2021 – a dynamic programme supporting organisations to grow, change and secure their future in challenging times 


Transformational Change for Arts, Culture and Heritage Organisations 


The Fundraising Culture Change programme is a tailored consultancy package led by Michelle Wright, CEO of Cause4 and Programme Director of Arts Fundraising & Philanthropy. 


Designed for arts, culture and heritage organisations experiencing substantial transition or change, the programme supports leaders and inspires teams to work collaboratively to increase fundraising and income generation. 


Arts Fundraising & Philanthropy is now calling out for organisations to join Raw Material, Music in Hospitals and Care, Bethlem Gallery and Bethlam Museum of the Mind in our latest cohort. 


What will my organisation gain? 

As we recover and build back after Covid-19, it’s easy for organisations to become inward-facing. They may struggle to build strong external relationships and stop looking outside of their organisation for fundraising opportunities. Right now, it is more important than ever that arts organisations have the fundraising strategies and internal cultures required to survive and be resilient. 


Fundraising Culture Change is for: 

  • Leadership teams 
  • Board members 
  • Staff 
  • Volunteers 


The programme will build new ways of working through: 

  • Reflecting on internal culture and ways of working 
  • Looking at business models and approaches to income generation 
  • Inspiring leaders to seek out new fundraising opportunities and partnerships with confidence 
  • Supporting teams to feel ownership of their work 
  • Developing fundraising skills within the workforce 
  • Redefining ways of working to foster innovation and growth 


The programme is bespoke to each individual organisation. Previous participants have developed business plans, fundraising strategies, major donor implementation or corporate fundraising strategies – the programme works with whatever is most pressing for the organisation. 



The Fundraising Culture Change programme is for organisations of any size, and all artforms – from small charities to universities and local authorities. 

  • We have the capacity to support three organisations between November 2021 - March 2022 and will prioritise organisations based outside of London. 
  • We welcome applications from a wide range of organisations, reflecting the diversity of artists and audiences for art and culture across England. Our definition of diversity encompasses responding to issues around race, ethnicity, faith, disability, age, gender, sexuality, class and economic disadvantage and any social and institutional barriers that prevent people from creating, participating or enjoying art and culture. 


David Johnson, Head of Programme for Arts Fundraising & Philanthropy said: “Now going into the fourth year of the Culture Change programme we see the enormous benefits of bringing staff and Trustees together to discuss, debate and implement new directions for fundraising strategies within arts organisations. This programme is proven to make fast change by the way that it integrates the whole organisation into the future development of fundraising strategy.”


Clare Titley, Director, Philanthropy at Arts Council England said: “The Fundraising Culture Change programme has always supported arts and cultural organisations to develop resilience, explore new ways of diversifying their income streams, and make bold decisions about investing in their business models. Now, with many institutions across the sector facing times of significant change, Arts Council England is pleased to support this programme and the successful organisations as they move forward together through the crisis.”


What previous participants say:


The Culture Change programme enabled a fresh approach to assessing our organisational culture, providing support and advice which has helped us to move forward in an informed and re-invigorated way.

Claire Somerville, Chief Executive Officer at Babylon Arts


Culture Change was strategic but also practical, we had open discussions and moved forwards a culture of fundraising within the organisation

Catherine Herbert, Deputy Director of Whitstable Biennale 


I can't advocate for Michelle strongly enough. Her delivery has been as close to perfect as possible.

Mark Davyd, Chief Executive Officer at Rhythmix Music

Applications are also open for our brand new consultancy programme Brave Futures. This programme will help organisations to look up from Covid planning and make crucial decisions for the midterm. 


Will that be more beneficial for your organisation?